Fastfood
User research for food delivery app with usability tests, metrics, and report.
ROLE
User Research​Heuristic Evaluation
Comparative Analysis
UX Design
Prototyping
Usability Testing
TOOLS
PRODUCT
Figma
Figjam
UserTesting
Slack
​
Mobile app redesign
Usability testing report
TEAM
4 members
TIMELINE
11 weeks
OVERVIEW
Conducting evaluative research on the Fastfood application by utilizing usability field tests and collecting quantitative and qualitative performance measures. Analyzing the data and providing a final usability report on the mobile application designed in Figma. Our team did not participate in the app's design process; our role was solely focused on testing and evaluation.
UX ROADMAP
Created participant sample & list of tasks for participants
01
Research Design
Analyzed tasks based on rate and ease of completion
03
Task Analysis
Overall findings on error prevention, consistency and standards
05
Key Insights
Tested participants on 6 tasks based on research objectives
02
User Testing
Compared system usability with industry standards
04
SUS Analysis
RESEARCH OVERVIEW
Goals
-
Enhance the app's overall food ordering experience with the signup process
-
Increase delivery accuracy through precise geolocation
-
Enable users to place orders in groups
-
Make it easier for people to discover restaurants and food
Objectives
Allow users to complete the following tasks:
-
​Sign up and create an account
-
Provide or set a location for delivery
-
Search & add an item for checkout
-
Delete their accounts
-
Place an order as a group
-
Filter the listing based on their current state of hunger, appetite, or mood
RESEARCH DESIGN
Tasks
Tested participants on 6 tasks based on our research objectives
Setup
-
Moderated
-
Online (Zoom)
Data collection
-
Quantitative
-
Time to complete​
-
Success rate
-
Attempts
-
SUS scores
-
-
Qualitative
-
Quotes
-
Pathways
-
Observations
-
RECRUITMENT SCREENER
QUANTITATIVE MEASURES
Usability Average Task Completion Time
Time (seconds)
Task Usability Rating Analysis
System Usability Scale (SUS)
FINDINGS AND RECOMMENDATIONS
Finding #1
Recommendations
Feature onboarding tutorial and run experiments to understand group ordering use cases and redesign feature based on most desired use case
Finding #2
Give users the ability to filter after selecting a restaurant/cuisine.
Make filter and sort by icons more perceptible.
Recommendations
Recommendations
Redesign the profile page and ensure a consistent hierarchy of elements are present.
Finding #3
Ensure all elements are in a list.
Key Insight
From a business perspective, make deleting the account more difficult and possibly suspend the account for 2 weeks
MAIN TAKEAWAYS
Error Prevention
Confusing features:
-
Participants did not understand and wanted instructions/walkthroughs for group ordering and user profile features​
Security and Privacy
Lack of information about protection:
-
Users were concerned about using “locate me” feature as well as how their payment information would be protected if used in another app
Match between real world and system
Counterintuitive icons:
-
Users showed some confusion regarding the meaning of icons throughout the app
Consistency and Standards
User-approved design:
-
Users found most tasks relatively easy to perform and found the interface similar to delivery apps (and apps in general) they had used before