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Prime Travels

Iterative designing of a flight booking application using Agile methodology.

ROLE

User Research

Visual Design

Prototyping

User Testing

TOOLS

PRODUCT

Figma

Figjam

UserTesting

Slack

Responsive mobile and tablet design

TEAM

4 members

TIMELINE

4 weeks

OVERVIEW

This project aims to enhance a flight booking app by streamlining the check-in process, and improving user experiences. Using an agile approach with 3 sprints, by introducing features like hotel recommendations, dark mode, and enhanced device compatibility, addressing user needs and pain points.

View the detailed case study here

RESEARCH

Objective

Improve the check-in experience of flight booking to be more efficient, simple, and distinguishable compared to airline apps.

Goals

  1. Clarify expectations users have from a flight booking app versus an airline app.

  2. Evaluate if the home page contains all the necessary information the user needs, wants, and expects from a 3rd-party trip booking app to make their trip planning experience more efficient and satisfying.

  3. Determine where the check-in flow is confusing or easy for users who are checking in for themself and other passengers.

USABILITY TESTING PLAN

Users

  1. People with third-party flight booking app experience

  2. People with flight booking app membership

  3. People who use airline apps

  4. People who travel often

  5. People who search for travel deals

  6.  People who travel with families

  7. People who book and check-in for flights for themselves and for their family members/friends

Methodology

  1. Qualitative research

  2. Moderated user interviews

  3. Unmoderated user tasks

Data Collection

  1. Data on travel experience

  2. Feedback on PrimeTravels app

  3. Affinity mapping of testing data

SYNTHESIZED DATA

Screenshot 2024-06-14 180146.png
Screenshot 2024-06-14 180317.png
Screenshot 2024-06-14 180343.png
Screenshot 2024-06-14 180405.png
Screenshot 2024-06-14 180423.png

PROBLEM STATEMENT & USER FLOW

Users need to quickly, easily, and efficiently check in for flights including group bookings.  

DC5 Figjam (Copy).png

PERSONA

Needs

  • Quick and easy check-in process with previously saved info for speed.

  • Easy COVID vaccine verification and upload with clear instructions.

  • Quick and easy way to send airplane tickets to family members.

  • Ability to check-in easily as a third party.

  • Notification reminders to check-in, in case of missed notifications.

Pain points

  • Unclear check-in instructions.

  • Hidden fees.

  • Access not granted.

  • Lengthy, non-automated process with excessive scrolling/clicks.

  • Inconvenient check-in process when flight is operated by a different airline.

DC5 Figjam (Copy).png

SKETCHES

We then designed sketches based on the user flow while keeping the persona's needs and pain points in mind.

HIGH FIDELITY PROTOTYPE

The sketches were then converted into high fidelity screens for an iOS mobile application using Figma.

Sign In

Select your flight

Check In

View/Save ticket

I1 Landing Screen.png
I1 Sign in Screen blank.png
I1 Select passengers (selected).png
I1 Baggage selection.png
I1 Home (ready to check in).png
I1 Seat selection selected.png
I1 Confirmation.png
I1 Boarding Pass.png

Sprint 1

The first update consists of designing screens in the application for Hotel/Car rental booking recommendations.

I1 Hotel Recs after checkin.png
I1 Car Recs after checkin.png

HOME PAGE REVIEW

I1 Home (ready to check in) OLD VERSION.png
Frame 40046.png
Frame 40047.png

HOME PAGE REDESIGN

I1 Home (ready to check in).png
Frame 40046.png

Sprint 2

The second update consists of incorporating the dark mode feature in the recently updated screens.

Sprint 3

The final update consists of creating a responsive design of the latest application flow for the iPad pro 11" (834x1194).

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